Find below excerpts from an interview with Adorn Invitations on creating the invites:
How did Vanessa find out about Adorn Invitations?
With many of our invites being featured on
Pinterest, Vanessa found our designs to be very creative and a good match to
what she imagined.
The first steps…
She had a basic idea, a super lavish
‘Carmen Marc Valvo’ dress and an Egyptian theme (Vanessa and Jim, both from
Buffalo NY actually met randomly in Egypt hence the theme). The rest was pretty
much left up to us, to pitch our ideas on colour themes, invitation design and
beyond – including some of the décor like Peonies flowers, laser cut golden
cupcake holders, gold glimmer table cloth covers etc. We got along really well
and our ideas resonated with her and inspired lot of what transpired in her
wedding décor. She really loved our idea of combining Marsala highlight (colour
of the year) with gold, and our idea to laser cut the pattern matching her
wedding dress.
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What was included in the designs?
Vanessa stationery set included a wedding
invitation card, RSVP cards, security information card, accommodation
information, custom envelopes for invitations and reply cards and place cards.
The invitation enclosure was laser cut from
a gold, shimmery metallic paper (curious metallic range) and the Marsala colour
printed with gold stamp foiling being applied for the luxurious effect. Vanessa
also liked the idea of a special embellishment being applied on the
invitations.
The most special element of the design
During the process we figured out that a
lotus flower has a special meaning in her relationship with Jim. It symbolises
luck, and has a meaning in new age spirituality. So, we designed and laser cut
a 14 carat gold plated lotus flower – these were then hand applied for a
perfect finish for her invites.
Envelopes were custom printed in matching
Marsala colour, with gold foiled inner lining with matching pattern to the
laser cut.
The result?
Vanessa and Jim absolutely adored our
invites; this is what she had to say:
“Thanks for such extraordinary work in creating a beautiful piece of
art.
The invites were a huge hit with our guests!”
Vanessa Williams
We fell in love with invites (and with
Vanessa’s blessing) we will put her invitation design into production later
this year and make it affordable to everyday couples – less the 24 carat gold
plated décor!
Timeframe
Most of the time was spent on idea
generation and design process, just over couple of months. Once we nailed down
all the elements and sent Vanessa physical prototype mock-up to seek her final
approval, the physical production (that involved precision laser cutting,
offset printing, gold stamp foiling, and hand assembly) has taken under 3
weeks.
About working with Vanessa
This is the first time we worked with
celebrity of such calibre, and found the experience to be a wonderful one. She
was so down to earth, and motivated by our ideas that it was a pure pleasure to
work on her designs (and not having a set design budget was a bonus as well!).
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